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Why Don’t People Seek Excellence on a Daily Basis?

Few would argue that we are living in an ever changing world. Those who do not adapt to change are choosing to live in a constant state of discomfort.

At Massaro, we made a decision a few years ago to change the way we run our business. We decided that in the face of rapid change, the one consistent determinant of success is the pursuit of excellence. We even have a name for our journey to excellence, Expedition.

Our Expedition inspires us to go a little beyond what we expect from ourselves, just doing a little more each time and each day. We have asked each of our employees to raise the bar and stretch themselves. We believe that everything we do, regardless of how common the task may seem, should be done uncommonly well. This is the path to excellence. This is our Expedition.

In Marshall Field’s words:

“To do the right thing, at the right time, in the right way; to do some things better than they were ever done before; to eliminate errors; to know both sides of the question; to be courteous; to be an example; to work for the love of work; to anticipate requirements; to develop resources; to recognize no impediments; to master circumstances; to act from reason rather than rule; to be satisfied with nothing short of excellence.”

Which brings me to a more important point. On an everyday basis, excellence is in short supply, but when a tragedy such as the massacre at Sandy Hook occurs, excellence becomes the norm. People go beyond their normal selves to aid their fellow man. They stretch and support and sacrifice and serve and love. As sick and sad as that event is, the way so many people have given of themselves to do anything possible to help the victims is nothing short of inspiring. And that which they gave will return to them in far greater quantities than what they are doing for the victims and their families.

The pursuit of excellence is a proven pathway to success. So the question we need to ask ourselves is, “why don’t people seek excellence on a daily basis?”

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